What is Step It Up Campaign: Planet 50-50 by 2030



The world has been struggling since many years over gender equality. United Nations Women had come up with this agenda of creating a 50-50 planet where all women and girls will have equal rights as well as opportunities by the year 2030. This Step It Up initiative was started on International Women’s Day of 2015.

About some 80 world leaders, have come forward to commit for eradication of gender equality gap through this Step It Up Campaign.  Concrete and considerable actions have been requested to take to end discrimination against women. National commitments including national action plans, investments, change of policies and laws and more have been announced.

No other sole issue was given so much of importance and political consideration as this, at the UN Summit on 25-27 September under the adoption of Agenda 2030 and its Sustainable Development Goals. Step It Up has come up at the right time that is now! The 2030 Agenda for Sustainable Development gives a complete map towards the future of the entire planet, gender no bar. Encouraging and empowering the women and girls is vital to attain the Sustainable Development Goals.

Commitments that are made every year involve a wide spectrum of issues speaking of the most critical barriers for women and girls, such as bringing equality for women at all stages of decision-making, cumulative investments towards gender equality, eradicating biased lawmaking, and focusing over social norms that propagate discrimination and violence against the women segment.

Steps that are primary to safeguard women’s economic empowerment in work place including bridging the gender pay gap are committed; acknowledging women’s unpaid domestic work and concentrating over the gender insufficiency in services, poverty reduction and sustainable growth.

Moreover, policies and laws must consider the overwhelming mass of women in the informal economy, encourage women’s reach to advanced technologies and trainings, civilized work and climate-resilient occupations and safeguard women from violence in the work place.

Every year International Women’s Day, UN Women calls upon participants to Step It Up for Gender Equality to achieve a Planet 50:50 by 2030. This time the theme for International Women’s Day, 8 March, 2017, is “Women in the Changing World of Work: Planet 50:50 by 2030”.

The world is working towards this new development agenda, for the expiration of gender inequality. NOW is the time! Each one of us must start doing our bit right from today!


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